Timeline and Checklist

Two-Three Months in Advance
  • Identify audience and message - decide on whom you’d like your event to be focused.

  • Contact organizations or groups with whom you’d like to partner or work.

  • Begin assembling committee members.

  • Develop preliminary budget and ideas for achieving the budget (fundraising/donations).

  • Hold your first committee meeting and identify what type of event you’d like to host. Assign responsibilities that need immediate attention.

  • Make arrangements with necessary facilities or location.

  • Sign any necessary contracts or paperwork to formalize your plans.

One Month in Advance
  • Check in with your committee on their progress. Assign additional tasks as needed.

  • Confirm your plans with participating groups and site location.

Two Weeks in Advance
  • Remind committee members and other volunteers of the place and time.

  • Assign someone to photograph the event. See our tips on photography.

  • Prepare-and send-materials to local media. Follow up by telephone with key editors to ensure placement.


Following the Event
  • Send additional press releases/photos to media contacts.

  • Seek commitments from committee members for next year’s event.

  • Send recap/clipping to the Agriculture Council of America

National Ag Day is organized by the Agriculture Council of America (ACA). ACA is a nonprofit organization composed of leaders in the agricultural, food and fiber community, dedicating its efforts to increasing the public's awareness of agriculture's role in modern society.


Agriculture Council of America, 11020 King Street, Suite 205, Overland Park, KS 66210  |  Tel: (913) 491-1895, Fax: (913) 491-6502, email: info@agday.org


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